Bensimon

At the end of World War II brothers, Gilles and Yves Bensimon, along with their grandfather started importing American second hand clothes into France.

Fifty years later, the brothers now design their own line of clothing that looks relaxed and comfortable.

These clothes have an understated almost utilitarian feel, which makes them perfect for everyday wear that you can throw on knowing it will look great without having to give it too much thought. A no brainer!