About Us
Running FiFi Wilson I am always ridiculously busy and so when someone runs in the door of one of our London boutiques saying that they have ten minutes to find an outfit, I’m with them all the way! We specialise in finding different, well made, well priced pieces that you’re not going to see everyone else in. Many of our customers have been coming to us for years and frequently tell us that when they wear clothes from our stores they constantly get asked where it’s from. They also tell us that our clothes get so many wears, they literally wear them out. It is this feedback on the shop floor that drives us to see as many collections as possible during buying season, enabling us to choose only the very best pieces from each designer.
We love clothes that are effortlessly cool and instantly make you feel better, no matter what kind of day you’re having or is ahead of you. Hopefully, we can now do the same for those further afield. Although in our online shop we cannot be on hand to advise you, we have a site which is extremely easy to navigate to save you time and we shall give you some helpful pointers. We also have the benefit of getting daily feedback from customers in our shops about size, fit and most importantly what they want. This gives us an edge on Etailers that are shipping directly from a warehouse without seeing customers try the items on day in, day out. You can always email or telephone us if you need some extra advise and we’ll be very happy to help. We endeavour to give you the best possible customer service online just as we do in our boutiques.
Warmest wishes,
Fi Lovett

It is a little bit of heaven for me. I love everything I buy! 


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