Ah, Fashion Week has returned to the coolest capital once again. We take pleasure in supporting edgy, British designers and always have a fab selection of London labels gracing our rails. Check out Bella Freud, YMC and Elizabeth Lau. All doing it for the Brits in their own individual way.

Bella Freud creates gorgeous, quirky jerseys that just ooze effortless cool. Kate Moss is a fan, so if you want the ’London Look’, these beauties will do the job way better than any nail varnish. Soz Kate.

Unaffected by seasonal trends, you can’t go wrong with YMC who create intelligent clothing that’s both functional and modern.

Elizabeth Lau provides us with fun, happy clothes. Perfect for a little ‘Pick-me-up’ or ‘End-of-week-treat’!

So jump on the bandwagon and back the Brits. Your country needs you! (Tell me that’s not the best shopping excuse you’ve ever come across!)

As usual we are extremely excited about the fab new clothes we have arriving all the time for you lucky ladies.

There is one piece that has grabbed everyone’s attention. Yes, you guessed it , the great Sonia by Sonia Rykiel Spring/Summer ‘10 tops or dresses with gargantuan, silver zips. You heard it from us, zips are going to be appearing here, there and everywhere this season and they’ll be bigger than ever.

We all agree that there is something incredibly saisfying about these oversized mechanisms. They are quirky, cool and fun. And the latter is exactly what we believe clothes should be about, fun and expressing yourself.

So the next time someone tells you to ‘Zip it’, you can enjoy smugly sliding the metal piece up and down while continuing to run the mouth! Currently available in all boutiques and online from next month.

Hey there!  Hope everyone is coping with the fall in temperature. If you’re one of our lovely regulars you will know that we stock lots of unique, glam pieces to keep you cosy during these Winter months. However, it doesn’t stop there. We’ll forgive you for being distracted by the show-stoppers (Eg. Disaya pearl and faux fur dress and jacket) but our everyday, practical knits are just as fab.

For example, the little Odd Molly dusky pink jersey has great attention to detail. Check out the fringed pockets and tie at the neck. A lady who bought one yesterday tried it with her pale blue diesel jeans and cream converse, she really did look amazing, in such an everyday outfit too!

The oatmeal SET cardi is perfect for lazy days when you just want to throw on something comfortable and go. It’s simple, chic and so easy with jeans.

If you’re a ‘cold’ person and ‘indoor coat/jacket wearer’, you ought to have a look at our By Malene zip jumpers. I’ve been wearing mine all week and it has kept me so warm I can’t tell you! Zip up the top zip and you are guaranteed to have a permanently warm neck- Heaven! Choose between the darker or lighter grey versions and wear with literally anything. Try skinny jeans, thick leggings, black skirt, tights and boots. If you want to go for a quirky look, team it with bright tights-fuschia or turquoise would look fab!

Bensimon have done a great cream knit basic jumper, and as usual they’ve created another simple yet incredibly flattering shape. This one creates a lovely bright and fresh winter look.

So please do continue to admire and coo over our bejeweled, bedazzling pieces, but make sure you don’t miss out on purchasing all of our wonderful everyday pieces.

Enjoy the simple things in life…after all, they are the things you’ll appreciate every day!

Bensimon makes simple, everyday clothes to perfection and their red checks this season brighten up the dullest day. Bensimon use soft, comfortable fabrics, lovely flattering cuts and always in a great array of colours, what more could you want? They provide basics to suit everyone, and have a huge fan base due to the reliably flattering shapes and amazing level of comfort. One of the most popular styles this season is our red checked dress and shirt. They are thick and cosy, look effortlessly cool and are bang on trend. Everyone seems to be working the cool check craze and what better way to do it than in well-cut, cosy and comfortable Bensimon. The dress is fab with thick tights and biker boots, and the shirt is cute and easy with jeans, it also looks great layered over a long sleeve tee whilst keeping you’re arms cosy! It may be that lumberjack chic isn’t up your street, but it’s definitely worth CHECKing out, right?!

Here we go, Bonfire night is approaching and temperatures are plummeting. You will definitely need to wrap up warm, and we’ve got some great cosy pieces that will be reliable wardrobe staples for years to come.

Now a way to absolutely guarantee warmth is layers. Des Petits Hauts provide us with fine basics each season and this winter is no exception. Choose from a great selection of colours and styles and mix and match as you wish. They’ve also done a lovely thick knitted matching hat and scarf  that has been selling out since the plummet in temperatures.

Or if you’re after a thick warm coat, take your pick from the most individual, beautiful pieces. Our Manoush blue and cream coat has been incredibly popular so we are low on sizes, however, if you do manage to get your hands on one it is guaranteed to be a real keeper. Each of the three versions have lovely detailing such as a faux fur collar and navy grosgrain ribbon tie at the waist.

Or if your after something cool and a bit Mossy then you have got to go for the Disaya faux fur bomber jackets. Effortlessy cool yet contradictorily cosy, they look fab with skinnies and boots.

Or maybe the  black By Malene bow coat is more your style. This one is classic with a twist at it’s very best. The pleating at the back is simply perfect and whenever this one has been in the window on a mannequin we’ve had people flooding through the door.

If you’re after something slightly less bulky then you should probably go for the in between winter warmer; the cardi-coat. Thicker than any cardi you can find, but without the heavy feel of a coat, this Babbu knitted coat is by far the perfect compromise with the benefits of both. Also a fab alternative to black, the navy and cream is a bit different and great with dark denim.

Look hot, feel toasty!

It’s Saturday yipee! Every single day in our Chelsea Green store we treat ourselves to the most amazing coffees ever from our favourite little spot ‘The Grocer on Kings’. It’s on Kings road itself just a street away from us, so pop in to grab a coffee and more. Freshly baked bread, great croissants and sweet treats. They also do fantastic take away meals you can literally just stick in the oven. Perfect for healthy, delicious food in no time, or if you’re entertaining guests and want a guaranteed success. Oh, and while you’re there make sure you grab a pain au chocolat, they’re the best in London.

The coffee should keep you warm for a good half an hour but for something to keep you cosy for years to come, check out our chunky knits from By Malene.

While in store don’t forget to say hello to Elvis the pug, yes he’s even in on Saturdays. Works like an absolute dog.

Alexa Chung’s current favourite label YMC‘s Autumn/Winter ‘09 collection is selling out at Fifi Wilson and it’s not even September! The label was founded in the mid 90’s by Fraser Moss and Jimmy Collins. YMC stands for You Must Create your own design style. This was the ethos of an American industrial design pioneer that inspired the duo to go on to create their own label.  There is a definite 1950’s utilitarian feel to their clothes, but complimenting the simplicity is lovely attention to detail. With a great functional look rather than trend led there’s a lot of room to wear the clothes with individuality. At Fifi Wilson we are great believers in wearing clothes that express and develop your own personal style rather than doing a head to toe designer look. Besides, having far more fun putting clothes together your own unique way, you may surprise and inspire.  You must create!

View the YMC Collection online at fifiwilson.com

Toywatch’s Summer 2009 Jelly watches are arriving here at Fifi Wilson London this week. In a range of bright colours these fluorescent Toywatches work the summer trend of bold perfectly. Great for the summer months ahead and because it’s water resistant you can splash around in the pool with it on. Another great feature is the inter changeable faces and straps so the colour possibilities are endless.

Madonna, Queen Oprah, Robbie Williams, Lily Allen and Kiera Knightly are amongst the celebrities wearing Toywatch. Big on style, but at £130 you don’t have to be a celebrity to afford one! Be quick though, Toywatches sell out fast. Its because they’re cool and fun just like our customers.

View Toywatches in the online Fifi Boutique

Toywatch have the perfect watch for jet setters. Not only does this Toywatch Twinwatch have a stylish square face on a black satin strap, but it is reversible and unisex, hide it from him we’re warning you!  Fantastic for those of us who seem to spend more time travelling. Don’t count the hours with your fingers or fiddle around every time you hop off a plane. Set the time to that of your destination on the reverse face before you leave, then you can simply turn your watch over on arrival and you’ll be in the zone!

One face is black and the reverse is white so you won’t get confused. It does have the look of a very expensive watch but is a purse pleasing £190. Don’t you love it when life becomes just a little easier!