Best of British

In celebration of the impending Royal Wedding, the girls at Fifi thought it would be a great idea to celebrate “The Best of British”.

This small island with a population just short of 62 million has delivered some of the most iconic brands in history. The Mini, The Beatles, HP and Cadburys, amongst others, have been punching above their weight globally for generations. From Friday onwards, Brand Catherine Middleton will be launched amidst a media frenzy and her fashion choices will be scrutinised the world over – she will have the power to turn an unknown designer into an overnight superstar.

Two of our favourite British designers this season are Bella Freud and YMC – we are really excited by their unique take on British style and we are sure that you will be too.

Finally, all of us at Fifi will be hanging out the bunting and waving the flags for Fifi customer Catherine Middleton. We have no doubt that it will be a truly magnificent day and we along with the rest of the world can’t wait to see which British designer has been chosen for that dress!

 

London Rocks!

Ah, Fashion Week has returned to the coolest capital once again. We take pleasure in supporting edgy, British designers and always have a fab selection of London labels gracing our rails. Check out Bella Freud, YMC and Elizabeth Lau. All doing it for the Brits in their own individual way.

Bella Freud creates gorgeous, quirky jerseys that just ooze effortless cool. Kate Moss is a fan, so if you want the ’London Look’, these beauties will do the job way better than any nail varnish. Soz Kate.

Unaffected by seasonal trends, you can’t go wrong with YMC who create intelligent clothing that’s both functional and modern.

Elizabeth Lau provides us with fun, happy clothes. Perfect for a little ‘Pick-me-up’ or ‘End-of-week-treat’!

So jump on the bandwagon and back the Brits. Your country needs you! (Tell me that’s not the best shopping excuse you’ve ever come across!)