A Proper SALE

If you’re familiar with us then you’ll know that we buy pieces that last the course! We buy clothes that you can wear year in, year out and some tops, cardis and jackets that even transcend seasons. Everybody that works in our shops will tell you that the one comment we hear repeatedly is that the item the customer bought from us is a favourite and never off her back. This is very satisfying as it means we are doing our job properly. Fashion has to move and evolve but we’re careful about suiting the customer rather than the latest trend.

So, when it comes to the Fifi Wilson sale after Christmas our clothes disappear faster than the pine needles. We treat customers the way we like to be treated and we find nothing more exasperating than those awful ‘Up to’ sale signs. You walk into the shop with the promise of up to 50% off to find it full of much lower discounts. So, we don’t mess around we give something back to our great customers and reduce what stock we have left of Disaya, Odd Molly, Manoush, Gabby Harris, By Malene, Sonia by Sonia Rykiel, Bella Freud amongst many by a straight 50%. Be warned though, word has spread and we have many items that there are only one or two pieces left in all the shops!

If you want to pick up some of our great buys Chelsea and Covent Garden boutiques are open on Boxing Day 10-6pm and all boutiques are open on New Years Eve 12-4pm. Otherwise, we are of course open all hours online. Please allow for a slight delay in delivery times over the festive period.