What Do You Think?

Here at Fifi Wilson, we are always on the lookout for designs in larger sizes to enable us to cater for beautiful women of all shapes. However, this is no easy task when some designer’s large is only a UK 12. Undoubtedly, some clothes look great on skinny minnies, however many sit better on a curvier shape, a woman with hips and boobs. Anyone who works here will tell you how different clothes transform on a variety of body shapes. We’re permanently on a quest to find designers that do a wide range of sizes, yet don’t sacrifice style and creativity in doing so.

It’s a downward spiral of small sample sizes, the need for slight models, the models getting thinner due to pressure from agencies and designers, and the designers cutting even smaller still. There’s no-one single handedly responsible, which makes it extremely hard to resolve. It’s the fault of designers, modelling agencies, bookers, magazine editors, money men, (Remember the M&S case of larger sizes cost more to produce) and ultimately us. Women are often very quick to self criticise and seek what society sees as perfection. It is doubtful we would witness such insecurities and self doubt if we were a mens shop!

Fashion is an art. It’s creative, and therefore partly about pushing boundaries and challenging what is the norm. In fashion for a long time we have had the size zero models who don’t represent the average woman with healthy appetites. So, is it not slightly bizarre that a size 12/14 model should become so controversial?

At the Mark Fast show this year there were audible gasps when the size 14 models walked down the catwalk and another size debate was launched. Has society formed a warped perception of what is acceptable for women to aspire to? It is technically a lot harder to cut for curves, which explains the difficulty in finding good shapes for boobs. Whatever the reason, all of us at Fifi Wilson are in full agreement that something needs to be done to challenge the attitude towards larger sizes in fashion.

We all need to group together and demand these amazing designers provide for everybody, and celebrate the beauty of women in all forms. There are so many gorgeous, stylish, curvy women that are not satisfied with having to settle for dull clothes of poor quality.

So come on designers make a start! Support real women, skinny and curvy, we’re all equally fab and worthy of amazing clothes, don’t you think? Please leave us some comments to let us know what you think. We value our customers opinions as much as our favourite Bella jersey. So please get in touch with your Fifi friends!