Odd Molly

Odd Molly has become a bit of a phenomenon. When we first had this Swedish label a few years ago it was relatively unknown and yet it has grown at such a pace that it has a customer all of its own.

Karin Jimfelt-Ghatan and Per Holknekt met in Stockholm in 2002 with regards to a design project for an advertising agency but due to their strong creative understanding of one another they created their own fashion label, and Odd Molly was born.

There is a complete Odd Molly look, but we love it when you mix and match it and do your own thing. Wear a smock top with slouchy jeans or a cute boho dress with chunky biker boots. When you do your own thing these easy everyday pieces convey individuality and effortless cool.